What You Need to Know to Scale Your PT Private Practice

Being able to scale your practice depends on one key factor: You must know the technology of how to scale a business. There is such a technology and it can be learned. If you don’t learn it first, you are far more likely to fail.

Let’s take a moment to look at what a “technology” is. Physical therapy, occupational therapy, and speech therapy are all technologies. Basically, a (good) technology is knowledge that can be applied and works 100% of the time.

It’s the same with scaling your organization. If you have the technology of how to scale your organization, you can accomplish this goal.

Establishing the Standards Necessary to Scale Your Practice

When you want to scale your practice, you have to really distill the key points of knowledge that staff need if they’re going to help you. It starts, of course, with the professional competencies you and your staff gained in college. That’s your technology and if it’s applied exactly, it will work 100% of the time. You also need to develop the processes, procedures or methods of delivery that make your practice successful. You’ll need to make sure these are known and applied consistently.

Look at the organizations outside of our industry that have scaled, for example, Starbucks or Chick-fil-A. They’re operating off standard, set procedures. However they make that chicken a standard procedure. There’s a knowledge base to that activity that has resulted in a standard procedure for producing that chicken meal. Same thing with a coffee you get at Starbucks.

Those standard procedures extend to their marketing, their message and even the way they want their public greeted. Those standards have to be met for the proper Chick-fil-A or Starbucks experience to be created every time.

Two Technologies Needed to Scale Up Your Business

In any business, there are two technologies that must be known and applied for the business to scale up.

  1. As noted, you have to possess the technical skill to deliver your product or service. You and your staff gained this competency in college.
  2. You must know how to manage the non-technical aspects of your organization. That means you must be competent at administration or management of your practice. The correct administrative technology must be applied just as standardly as your professional skill.

A good management consultant will never tell you how to treat a patient because they don’t have that technical skill. That’s not their technology. What they do teach is how to manage the non-technical aspects of your organization, in other words, the management or administration of your practice. The technology of administering your practice must be applied just as standardly as your professional skills.

The Right Training Increases Management Competence

The key to scaling your practice is getting both these technologies applied correctly in your practice. Right now in my practice, I’m working on further defining the standards of our technical delivery. Our staff come in with various levels of technical training, skill and experience so we have to standardize our delivery and expected outcomes.

We’ve also had to standardize our management and administration. But I had to get training in this technology first. While I was a very good PT, I had a low level of knowledge about management and administration.

I found the solution I needed in the management technology that Survival Strategies, Inc., offers. As a result, we have a standard administration technology working in my practice which has enabled us to scale our practice so we can help many, many more people than before. If you need this kind of help too, Survival Strategies, Inc. can get you started on the right path. Email them at contact@survivalstrategies.com.

About Paul Silovsky

Paul founded Rebound Physical Therapy in Topeka, Kansas in 1994. He graduated from Washburn University in 1985 and received his physical therapy degree from the University of Kansas Medical Center in 1987. Paul is driven by the desire to help others reach their goals and live active and healthy lifestyles. He is a long-term Survival Strategies client, and a member of the American Physical Therapy Association and the Kansas Physical Therapy Association. Paul and his wife Roxanne enjoy traveling, cycling, watching team sports and spending time with their three daughters and six grandchildren.