Owner of Rebound Physical Therapy Topeka, KS
BEFORE SURVIVAL STRATEGIES?
Myself with one other PT and we depended on one doctor for 80% of our referrals.
AFTER SURVIVAL STRATEGIES?
That dream of a 4,000 sq. ft. facility blossomed into two locations, with my main location being 18,000 square feet! We deliver about 650 standard PT treatments weekly with about 200 visits in cash and niche programs: speed training, a pool, wellness programs, a balance and vestibular program, and others.
PR and Marketing & Referral Increase Programs:
I implemented the Referral Program and then PR and Marketing to the hilt. With an army of referral sources we have attained true opinion leader status in the community.
Management and Hiring & Retention Programs:
While I formulate the practice goals, purposes, policies and plans, my executives operate on written programs. I have built a true team of competent managers that control and grow the business so I can operate at arm’s length. Even the machine of training staff and executives is in place with an in-house academy that trains 15 to 20 students weekly.
Financial Control and Effective Reimbursement Programs:
I have always been profitable, but by putting in the Effective Reimbursement Program and through proper financial planning, my wife and I were able to build a very healthy reserve to provide a secure base for practice expansion as well as our family.
Power of Choice Program:
The final step I did, the Power of Choice Program, has enabled me to operate completely exterior to the practice. Two months after completing it I arrived in Florida to pursue my other interests. That was no accident.