Building a Private Practice

Building a private practice may seem like an easy endeavor if you are a well trained or well experienced professional, such as a Physical Therapist or an Occupational Therapist, right? Maybe not. Let me explain.

If you were building a commercial office building, would it suffice to have a really good mason or carpenter and feel that you are all set? Not quite. Likewise, just being a competent professional in your field is not enough to build a private practice.

So, you would start with really establishing whether or not the area and community where you want to open your practice needs a service like yours. How much of it is needed?

Once that is done, you now need to have a good plan as to how you are going to go about doing it. This would include how you will promote it, how you will capture the reaching prospects from your promotion; how, when and where you will deliver the service, how you will maintain quality assurance, and how you will ensure that these satisfied patients talk about you to their friends and family.

In addition to this, you need a parallel plan for your internal expansion: when and where will you promote for new employees? How will you train them to do their jobs competently? How will you keep their morale high and how will you help them build their future in your employ? Not only that, but you need to also plan out how you will spend the income so that you reinvest in your business enough to keep it growing and profitable.

Do you know how to do all that as a competent professional in your field? Chances are, the answer is no. So, my recommendation is, instead of trying to make it go right one way or another, recruit some competent help in the form of trained executives in the fields where you lack knowledge. Another option (a quicker and safer one) is to hire a consulting firm who are experts in training and apprenticing you on these activities, so as to not create a consultant dependency.

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